Privacy Policy
Last Updated: 2026
This Privacy Policy explains how DDS Metals ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit ddsmetals.co.uk (the "Website"). We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details when you voluntarily provide them through forms or subscriptions.
- Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies: Information stored via cookies and similar tracking technologies on your device.
- Usage Data: Pages visited, time spent on site, clicks, interactions, and browsing behaviour.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission purposes
- Improving site functionality, content, and user experience
- Responding to enquiries and providing customer support
- Complying with legal obligations and preventing fraud
- Marketing and personalised content recommendations
Cookie Policy
Our Website uses cookies and similar technologies to enhance your experience:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
- Affiliate Cookies: Monitor clicks and referrals to partner betting sites.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can manage cookie preferences through your browser settings or our cookie consent banner. Disabling cookies may affect site functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to external betting sites, casinos, and affiliate partners. We are not responsible for their privacy practices, terms of service, or content. Each third-party site maintains its own privacy policy. We recommend reviewing their policies before providing personal information or engaging in gambling activities. We do not control, endorse, or assume liability for third-party websites.
Your Rights
Under UK Data Protection Law (including the UK GDPR), you have the right to:
- Access your personal data held by us
- Rectify inaccurate or incomplete data
- Erase your data (right to be forgotten)
- Restrict processing of your information
- Withdraw consent at any time
- Object to direct marketing communications
- Data portability (obtain a copy of your data in a structured format)
- Lodge a complaint with the Information Commissioner's Office (ICO)
If you are located outside the UK, you may have additional rights under your local data protection laws (e.g., CCPA for California residents). Contact us to exercise any of these rights.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy, or as required by law. Typically:
- Personal information provided via forms is retained for up to 3 years or as per your request.
- Analytics and usage data are retained for up to 12 months.
- Affiliate tracking cookies are retained according to affiliate partner requirements (typically 30-90 days).
You may request deletion of your data at any time by contacting us.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: ddsmetals.co.uk
We will respond to your enquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective as of 2026 and may be updated periodically. We recommend reviewing this page regularly for any changes.